Proving Design & Content are a Match Made in Heaven
Rubicon Project UK Automation Summit 2015
The Automation Summit (#RubiSummit) is Rubicon Project’s flagship UK event, bringing together 200 of the top digital execs from the most premium publishers and agencies in the market.
For this year’s event, the brief was to create branding across all elements of the Summit that was in keeping with past events, but also built on the key ideas of innovation, automation and technology allied with the overriding importance of the human touch.
TV Sporting Idents
A series of static idents were required for key sporting events over the coming year for a leading UK broadcaster. With a wide-ranging demographic in mind, these idents were to capture the spirit of each sport in turn, while also presenting them in a fresh new light.
With a particular focus on marrying typography to each of the events, the treatment seeks to dramatically link words to the feeling of both taking part as well as watching these competitions from the comfort of the sofa.
Cannes Lions 2015
Client: Rubicon Project (Design Unused)
Designed for Rubicon Project's activity around the Cannes Lions Advertising Festival, the brief was to reflect the growing importance of technology and automation in the creative world, as well as in the buying and selling of media.
Future Past: Digital/Tech Event
By their very nature, digital events try desperately to be the most high tech, and the most future gazing. Future Past takes a slightly different approach, looking back into the emergence of digital tech, tracing a line from the first PC and games consoles, all the way to the Apple Watch. What can we learn from the biggest hits (as well as spectacular misses) along the way?
The design treatment seeks to match the subject of the event—to represent the transition from past to future while avoiding the typical pixel-themed approach to branding tech events.
Timeline Infographic of Past Tech Wins and Failures
Naples: City Branding
The brief was for a new brand identity to increase tourism to this under-appreciated gem, with the largest historical centre in Italy, and a wealth of other cultural and culinary secrets for visitors to discover.
The response to the brief hones in on the magical nature of the place—in particular, the mythologies that are part of every day life, in a place where it has been said ‘the realistic and supernatural are permanently blurred.’
Gondwana Frozen Yoghurt: Packaging
The brief here was to create an eye-catching brand and packaging for a new luxury frozen yoghurt brand. The client—a colourful entrepreneur, explorer and now philanthropist: the frozen yoghurt would be the first in a series of products to raise money for a charitable foundation set up by the client in his own name.
As a former seasonal worker in the South Pole, who still holds strong ties and memories of the area, it was decided the rollout should focus around the Antarctic.
More on the Product Name: Gondwana
More than 170 million years ago, Antarctica was part of the supercontinent Gondwana (the name for the southern half of the better known Pangaea.)
Antarctica was not always cold, dry, and covered in ice sheets. At a number of points in its long history, it was farther north, experienced a tropical or temperate climate, was covered in forests, and inhabited by various ancient life forms. It is this history that has inspired the branding and flavours of the product.
Chem+Co: Corporate Report
A strong, trusted and refined treatment was required for a recent corporate report. In keeping with the theme, ‘Think Differently’, their brief called for a clearly different style—experimental, but still professional.
My approach honed in Chem+Co’s adoption of agile working practices outlined in the report, breaking down larger tasks as well as the business as a whole into smaller, more efficient parts.