For AOP:
Site relaunch/brought up to date
From pushing events, to marketing through high-value content:
iProspect’s Louisa Wong on unleashing the power of data
“We are still chasing yesterday’s audience” – interview with Scott Thompson, Head of Digital Research at Starcom Mediavest Group
Q&A: Social media at IPC – Tara Hamilton-Whitaker, Programme Director
Haymarket Group Director Patrick Fuller Interview
Pioneering Video to promote major events/research and activities:
Video interview with Mirror Group Digital Content Director Matt Kelly
Incisive Media CEO Tim Weller video interview
Awards multimedia: video, photos, storify
Product Management Set up and managing Product Management – publisher committee – only of its kind in UK:
‘For me the future of many media companies depends on their ability to build digital media products that consumers love and want to come back to again and again… Increasingly these products are more complex to put together and require a mix of technical, editorial, design and marketing skills – and all of that needs to be orchestrated and co-ordinated with the needs of the audience in mind. That’s why product managers are going to be increasingly important figures in the media industry’ – Nic Newman
What do product managers do? – BBC Head of Product Chris Russell: ‘The metaphor we’re now using is that it’s like the conductor of an orchestra.”
AOP-Mozilla Hack Day – October 2011 – first UK industry body to run a hack day
Content Hubs
Aggregating all content on the UKOM homepage
Product Management/Development homepage
Coverage for Associate/Supplier members, while providing value
Q&A: Outbrain Co-Founder and CEO Yaron Galai
The top trends in online advertising and creative solutions for Theorem
Social media
Maximising coverage through Twitter at events: coverage at Summit 2010 – resulted in more than 2 million impressions.
Leading the debate
Real-time bidding – 4 points publishers need to consider
‘Real Time Bidding’ search results on Google
Writing on other sites
Why is Product Development all the Rage?
My Digital Life (all on InPublishing)